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March 13, 2018

The Lady Ganga Watch

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New York, NY (December 18, 2017) — Bulova is pleased to announce its collaboration with the American Cancer Society and the Global Film Fund to celebrate the inspiring story of Lady Ganga. Through the unveiling of a new Rubaiyat Special Edition ‘Lady Ganga’ timepiece, Bulova looks to support cervical cancer awareness to help in the fight against cervical cancer.

When Michele Baldwin, a 45-year-old mother of three was diagnosed with late-stage cervical cancer, a disease that takes the life of more than 270,000 women worldwide every year, she took this as a call to action. She traveled to India to stand-up paddleboard more than 700 miles down the Ganges River, spreading awareness about this disease that would eventually kill her, and breaking a world record in the process. In the Global Film Fund-supported, award-winning short documentary, “Lady Ganga: Nilza’s Story,” directed Frederic Lumiere, you can follow Michele’s journey and see how her story inspired some of the world’s most vulnerable women to get screened for cervical cancer, including a mother named Nilza, whose life was spared, thanks in great part to Lady Ganga. This inspirational film is free for all to watch, subtitled in more than a dozen languages at LadyGanga.org.

Michele and Nilza’s incredible story inspired the brands to support this worthy cause and join this worldwide movement to eliminate cervical cancer: #LADYGANGA

The Special Edition ‘Lady Ganga’ timepiece stems from the recently launched women’s Rubaiyat Collection featuring a rose gold-tone stainless steel case and blue spinel cabochon crown at the 12 o’clock position. The piece holds 8 diamonds individually hand set on a textured silver-white dial with curved sapphire crystal. The watch is complete with a brown leather strap lined in teal with a dynamic dye struck custom ‘Lady Ganga’ caseback.

“Michelle Baldwin’s story is truly inspiring and organically aligns with Bulova’s passion to support and empower femininity,” says Robert Christiano, EVP Marketing at Bulova. “The Special Edition ‘Lady Ganga’ timepiece from our latest Rubaiyat collection pays homage to women everywhere as the collection itself is the reinvention of our first-ever woman’s timepiece that was launched over a century ago.”

Bulova will make a 10% donation to the American Cancer Society — a leader in the mission to end cervical cancer - with every purchase of the ‘Lady Ganga’ Special Edition timepiece. The brand hopes to help save lives, ensure quality of care for all and support essential research that furthers the fight against cervical cancer.

To learn more about Michele’s Journey visit www.ladyganga.org or www.bulova.com

About Bulova

Founded by Joseph Bulova in 1875, Bulova remains an iconic brand at the forefront of today’s timepiece industry - forever pursuing a profound history of firsts. 

Headquartered in New York City, with eight international offices and distribution in 65 markets, Bulova’s distinguished portfolio includes Bulova, Caravelle, Wittnauer watches, as well as licensed Harley-Davidson Timepieces by Bulova watches, Frank Lloyd Wright Collection watches and clocks, and Bulova Clocks. Today, Bulova is driven by the same principles of craftsmanship, innovation and technology that inspired their founder more than 140 years ago. Committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of today’s global consumer. For more information, visit www.bulova.com.

About the American Cancer Society

About the American Cancer Society: The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. We're finding cures as the nation’s  largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit https://www.cancer.org/about-us/global/lady-ganga-fund.html

About the Global Film Fund

The Global Film Fund is a non-profit corporation with the purpose of education and promotion of the arts. More specifically, GFF supports the distribution of films that educate the public and raise awareness about important health, cultural, historic and social issues.

GFF’s mission is to benefit mankind by having a positive and measurable impact around the world through these films and other communication vehicles.

The Global Film Fund believes that film can be a very effective tool to inspire viewers and create positive change by celebrating the human spirit, expose world issues and offer solutions. For more information visit www.GlobalfFilmFund.org